January 2013

Anti Piracy Tip – Don’t release on a Friday

“We will endeavour to post hints and tips on a weekly basis so keep checking back”

Music anti piracy tips - Don't release on a Friday

A very simple tip to help reduce your releases exposure to piracy is to not release on a Friday. Why? I hear you ask. Quite simply some of the file lockers and search engines process some of the removals manually and they are not fully staffed at the weekend. This can result in links to download your music illegally being available for the peak 2 days after you have released your music which can be very damaging.

In most cases AudioLock are able to effect quick removals through our direct connections. However some lockers, torrent search sites and search engines, even the large search engines, still either manually check DMCA removal requests or use a hybrid of manual and automated processes to check the validity of removal requests.

The majority of illegal links to download your music are put up within the first day of release by companies who commercially pirate your music. They have software which automatically monitors download stores for new releases and when it detects one that fits what it is looking for it will purchase the release, download it, repackage it with some information about their website (to help get more people coming to their illegal site) and then upload it to several file lockers. These lockers will pay the pirate company around $20-30 for every 1000 download of your release (you can see one example here. There are over 500 locker sites just like this we are aware of). In most cases these lockers will remove content very quickly however as stated some are not so responsive over the weekends. Because most of these pirate companies don’t bother reposting links once they are removed they can in most cases be quickly removed stopping them impacting your chart position and sales. Therefore getting a fast response is very important which highlights why you should avoid releasing on a Friday.

Levi’s pulls adverts from pirate websites

Levi’s has been the first big brand to publicly announce they are now taking steps to ensure that thier adverts are not shown on websites involved with piracy. This follows a report from the Innovation Lab (which we reported on here) highlighting the advert networks involved.

You can see a news article about this here

The report also announced that they will very shortly be reporting on the top brands that they have identified on the piracy websites. This has resulted in other brands wanting to find a quick solution to ensure that they are protected.

AudioLock provides a solution to brands wanting to ensure their adverts are not shown on piracy sites. This service will send notifications to the brand informing them everytime that their advert is detected on any of the 1000′s of pirate sites we monitor. Contact sales@audiolock.net for more information.

Report shows that big brands and networks are funding piracy

A report released 5th Jan 2013 by the USC’s Annenberg Innovation Lab (get it here) shows how adverts through various ad networks then end up on sites featuring pirated content. This means that money from the brands paying for these adverts is helping to fund these websites.

The report lists the biggest networks include Google, OPenx and Yahoo. The lab have announced they will soon be releasing a list of the top brands behind these adverts which has resulted in some big names publicly taking action to ensure they are not featured on any of these pirate sites.

AudioLock provides a solution to brands wanting to ensure their adverts are not shown on piracy sites. This service will send notifications to the brand informing them everytime that their advert is detected on any of the 1000′s of pirate sites we monitor. Contact sales@audiolock.net for more information.