The Annenberg Innovation Lab in California has released it’s second monthly report (see the report here) . The first report named the top 10 ad networks which were featuring on pirate sites. This month’s report focuses on highlighting the brands that were observed. Below is a sample of the key offenders found by the team at the lab.
- American Express
- K Swiss
- Mercedes Benz
- Nationwide Insurance
- Victoria’s Secret
- Walt Disney World
It is interesting to see that the brands focus around certain product areas which perhaps points towards the demographic that the ad networks believe are using the pirate sites. This report is using the naming and shaming technique to hopefully get brands thinking about where their ad money goes and help to reduce the flow of money to the pirate sites. It is a shock that Disney also has allowed it’s adverts to flow onto these sites which ironically are likely to contain illegal download links to it’s own copyrighted content.
Why will this make such a difference? The pirate sites upload content to what are called file lockers such as Turbobit who then pay the person who uploaded the content $20 for every 1000 downloads. They are able to pay this because while a site user is downloading the illegal file they are shown adverts. This money can be greatly reduced if the higher paying ads are pulled from the pirate sites which will quickly make the business less profitable stopping it in it’s tracks.
Following the recent success of AudioLock helping W&W secure No.1 position on the Beatport Chart, their manager, Sebastien Lintz, at Cloud 9 Music stated:
“Our track got leaked on the internet, but with AudioLock we managed to remove every download link and still reach the No.1 position on Beatport within a week!”
Sebastien Lintz, Cloud 9 Music, NL
This fact is yet further proof that using the right anti-piracy service can make a genuine difference to the chart success a release enjoys.
Congratulations to the team at Revealed Recordings who have again hit the coveted #1 spot on the Beatport chart. The Beatport chart is considered the global dance chart so achieving this is no mean feat and is incredibly important for sales.
Sebastien Lintz was extremely excited with the outcome and stated – “The code is #1 on Beatport overall chart! Thanks for the help, I’m sure AudioLock’s protection helped to get there so fast!”
Having only been released on the 4/2/2013 hitting #1 in only 6 days on such an important chart is the culmination of a great track, well planned marketing and fast acting anti-piracy.
“We knew this release would be huge because of the volume of piracy and the sites that it ended up on. With over 1410 unique illegal links removed so far it was clear that there was a big demand for this release. Well done to all involved.” – Ben Rush CEO of AudioLock
Get your copy of W&W & Ummet Ozcan – The Code now from Beatport
You can see on the Google transparency report all the links removed by AudioLock for Revealed Recordings here. As you will see in just a few months over 15,000 links have been removed.
AudioLock will be attending the dance music conference of the year IMS. Based on the beautiful island of Ibiza IMS brings together producers, DJs, labels, artist management promoters, club owners and music business executives from all over the world. This year looks to be bigger than ever. Check out the preview video.
IMS 2013 teaser video
The event runs 22nd May – 24th May 2013 and has a huge lineup for the events outside of the conference. Go to their site for all the details.
Check out the making of ‘Artful & Ridney ft. Terri Walker – Missing You’ video for their awesome new release which is protected from the off by AudioLock using the secure watermarking promo distribution and the latest 24/7 scanning and takedown service.