A recent report out this week by the EU JRC says “digital music piracy does not displace legal music purchases in digital format”. The IFPI have rebuffed this report.
Commenting, IFPI boss Frances Moore told CMU: “The study contains significant flaws and is therefore misleading in its conclusions about the impact of piracy. In particular, it uses a methodology that does not accurately measure digital music purchases and, very importantly, it omits from its assessment the impact of piracy on subscription and streaming services. Most research confirms a very different picture, which is that piracy overall has a negative impact on the legitimate music business”.
You can read the full article here.
We see data on a daily basis which also contradicts the report. It is extremely hard on a single release to know what affect anti-piracy has had on sales because every product is different however when you see the affect every time and get the feedback below it shows a clear pattern.
Mark Doyle – Fierce Angles
“Using AudioLock’s antipiracy service has resulted in a 25% increase in sales on our last compilation”
Skint : Tim Jeffery : Director
“We have been very impressed with the AudioLock system – on a recent Fatboy Slim release over 2000 illegal download links were removed in under a week and it definitely made an impact on our sales, helping it to a Beatport top ten position.”
Cloud 9 Dance NL : Sebastien Lintz : Creative Assistant
“Our track got leaked on the internet, but by employing AudioLock we then managed to remove every infringing download link and still reach the #1 position on the Beatport Chart within a week! Without AudioLock it wouldn’t have been possible for us to reach the #1 position so fast.”
This Is Music Ltd : Simon Gold : Artist & Label Manager
“AudioLock has really enabled us to keep things tight with vinyl only releases which we have seen sabotaged in years gone past by the digital files leaking online. Consequently we have seen a rise in 12″ sales which no doubt, is due in part to us using Audio Lock”
Metropolis Group : Luke Armitage : Artists Manager
“AudioLock removed some 400 copyright infringing links to the Justice Collective ‘He Ain’t Heavy, He’s my Brother” release in the key week leading up to the single securing the UK Christmas No.1 spot.”
Another measurement that can be made is to see how many of the chart topping releases are being effectively protected from piracy.
Currently AudioLock are protecting 40% of the beatport top 20